Pacari
PACARI is not just chocolate… It’s a cacao-conscious
movement.
Born in Ecuador, this brand has revolutionized the cacao industry by working
hand in hand with small-scale farmers, honoring ancestral traditions, and
ensuring fair prices for more than 150,000 farming families.
Through organic, sustainable, and biodynamic practices,
PACARI protects biodiversity, promotes gender equity, and supports generational
renewal—safeguarding the legacy of the world-renowned “Cacao Fino de Aroma”.
Every bar tells a story of sustainability, social
justice, and excellence, helping position Ecuador as one of the world’s top
cacao producers.
“Pacari” means “nature” in Quechua, reflecting the brand’s deep connection to
ancestral Andean wisdom, respect for the earth, and its authentic origins.
Why PACARI Changes the World
PACARI transforms cacao into a powerful engine for
change:
- Supports
over 150,000 small farming families with fair prices. - Uses
organic and sustainable practices that protect the planet. - Preserves
The ancestral cacao traditions of Ecuador promote gender equity.
Each bar improves lives, protects the Earth, and
preserves culture.
Ethical Consumer Magazine has recognized Pacari Chocolate
as the most ethical chocolate in a global ranking of 109 brands, making it the
first South American chocolate to achieve this distinction, and the first
“tree-to-bar” chocolate is produced entirely in its country of origin.